Controlling our destiny
Our Yolngu business concepts
Our business blends traditional Yolngu culture and metaphors with western business concepts. We have developed a bi-cultural and bi-lingual shareholder agreement that sets out our approach in detail.
The metaphor we use for our business is the lipalipa (canoe). Each person in the lipalipa has a different role, but we all paddle in unison towards a common goal.
Another important concept for our business is dhapirrk (balance). Without being dhapirrk, our lipalipa is unstable and we lose focus.
Our profits will also be distributed according to our Yolgnu culture so that everyone who contributes and supports us is rewarded fairly.
A factory of our own
For the first stage of the Knowledge Water project, we are packaging our water off-site with our partner, Carton & Co. Funds from this stage are being invested in community-building, paying wages for work on our homeland, funding our school and supporting trainee Yolngu teachers.
But our eventual goal is to build our own factory so we can create more long-term jobs by packaging our spring water at its source.
The first phase of our factory complex is being constructed in late 2021 and includes a tanker filling station and a workshop and office building. This building will be used for paid work including:
• management, administration, and marketing services for the business
• establishing a plant nursery for bush produce farming and market gardening
• land management and carbon offset work in partnership with local ranger groups
• creating Indigenous artwork, jewellery and woodwork